Most companies put away a portion of the budget for corporate gifts. They are an integral part of the marketing strategy of a company. By giving away a gift, you show that you took the time to appreciate your client. Your clients and employees will feel valued and they will have a positive outlook on your company. By giving away a gift and receiving it, you create a bond between two parties. The receiver will think favourably of the giver and depending on the impression, they may even recommend you to their friends and family.
Promotional items, tokens of appreciation and luxury corporate gifts aim to heighten customer loyalty and referrals. Its primary objective is to create relationships. You need a good client relationship to ensure that you’re the number one person that they refer to when it comes to a certain product or service. You will be promoting brand awareness as well. The clients will become familiar with the name of your company when they use the corporate gift on a regular day to day basis. By seeing the item every day you are reinforcing their positive outlook on your company. The item in question will be seen by their colleagues if they take it to work. Or you may see a stranger walking with a beautifully made bag branded with a company logo walking along the street or on the subway. Your brand is, therefore, getting automatic recognition within a new group of people. It is basically free and effortless advertising.
The client’s frame of mind after receiving the gift should be considered as well. Maybe the gift is tailored to a religious holiday like an Eid gift, or the gift is in recognition of a birthday or a housewarming present. However, they will feel cherished and appreciate the lengths you have gone to make their day enjoyable. This goodwill that you create will make the clients come back to your company. It will create a lasting impression on your client.
If you’re giving away corporate gifts to your employees, you will be fostering a bond between them and the company. They will feel as though their work is appreciated. By gifting employees on their professional milestones, birthdays, in the event of special occasions will create a positive impression on them about the company and you will be contributing towards a healthy work environment as well. Happy employees tend to work harder and efficiently. This will, in turn, improve your business. But the level of personalisation of the gift has to be considered. A personal touch is always welcome on a corporate gift as it will show your thoughtfulness and care. But make sure that you toe the line between personal and professional to preserve the integrity of the company.